Joel GrimesPhotographer, Instructor

After receiving a BFA in Photography from the University of Arizona in 1984, Joel began working as a commercial advertising photographer based out of Denver, Colorado. His style of capturing portraits has earned him the attention from many of the nation's finest Advertising Agencies and Art Buyers.

Due to his strong fine art background, Joel strongly believes in creating images that go beyond the normal commercial application. He stated, "I am driven to create images that would hang on the walls of any gallery".

Some of his clients include AARP, Abbott Laboratories, AES, Archer Daniels Midland, Arizona Office of Tourism, AT&T, Carnegie Institution, Case Logic, Dial, Febreze, Goldman Sachs, Hudson Trail Outfitters, Kodak, Nikon USA, Pentax USA, Phillip Morris, Phillips 66, PSE Archery, Red Bull, Roper, Quest, Sony, Sturm Ruger Co., Village Inn, Visa, Volvo, US Postal Service, USA Boxing, Wacom, Western Gas, Xcel Energy, and many more.

Joel's assignments have taken him to every continent and to over fifty counties across the globe. In addition to his assignments, Joel has also become a voice in the photographic community promoting the creative process of photography through seminars and workshops. "I have a passion to see people get excited about the creative process".

In 1991, Joel produced his first national-interest coffee table book: Navajo, Portrait of a Nation. On top of this, the book has received a number of photographic and graphic design awards.

Currently, Joel has a home in Tucson, Arizona that he shares with his wife and four children and is working out of his personal studio in Los Angeles, California taking on new clients, building portfolios, and sharing his passion for photography wherever he goes.

                Classes with Joel Grimes
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                	Wednesday, September 04, 2013                	Photographers Guide to Success10:45am - 11:45am | 
                    							Business					
History has proven that photographers who create the best pictures aren’t always the most successful. This is because the key to creating an income primarily boils down to one thing, marketing. Studies have shown that only 5% of creative artists market effectively. The challenge is how do we get into that 5% category? Well, Joel takes you through a step-by-step explanation of how to do just that. He begins by revealing the two single biggest reasons most of us fail at the marketing process. From topics like keeping up with the trends in the marketplace, who’s not your competition, falling into the trap of procrastination, determining who’s your potential clients, getting your foot in the door, what is the determining factor on who gets hired, determining the value of your services and much more. This video is a must for those who want to increase their market share and out perform their competition.

                	Thursday, September 05, 2013                	Compositing Made Simple09:30am - 10:30am | 
                    							Photoshop For Photographers					
Master selection techniques, pre shot set-ups and learn all the tips, tricks and effects for creating realistic, professional composites.

                	Thursday, September 05, 2013                	Post Production That Rocks12:00pm - 01:00pm | 
                    							Photoshop For Photographers					
Get inspired to take your creative vision to the next level and move past just producing technically proficient images.

                	Thursday, September 05, 2013                	Taking The Mystery Out Of Lighting1:30pm - 2:30pm | 
                    							Bonus Classes, Kelby Training Expo Theatre					

                    	                    