Business

History has proven that photographers who create the best pictures aren’t always the most successful. This is because the key to creating an income primarily boils down to one thing, marketing. Studies have shown that only 5% of creative artists market effectively. The challenge is how do we get into that 5% category? Well, Joel takes you through a step-by-step explanation of how to do just that. He begins by revealing the two single biggest reasons most of us fail at the marketing process. From topics like keeping up with the trends in the marketplace, who’s not your competition, falling into the trap of procrastination, determining who’s your potential clients, getting your foot in the door, what is the determining factor on who gets hired, determining the value of your services and much more. This video is a must for those who want to increase their market share and out perform their competition.

Knock ‘em dead with social media designs that boost your credibility, attract more followers, and ultimately bring you more virtual fame and real-world fortune. In this session, author / designer Janine Warner deconstructs the best Facebook Timelines, reveals the secrets behind the hottest Twitter backgrounds, and shows you how to create a professional image on LinkedIn. She’ll also introduce you to the increasingly visual worlds of Pinterest and Google+. Bonus: All attendees will get a special link to download Janine’s Facebook and Twitter templates.

The evolution of The IHNY Session. I spent years working on something I’m known for, something that would differentiate myself in what has become a very crowded market. Creating your signature, and getting noticed for it (in a good way), is more important today than ever.  That’s why I created The IHNY Session.

In this session your learn ow tools like Apple iBooks Author and Adobe Creative Cloud make it easy to publish your images and creative work. Whether you want to distribute your photos or do work for your clients the topic of digital publishing has never been hotter. This class serves as a jump in point for those who want to start to create digital publications and applications. No coding experience required, this is all about using easy tools and new business opportunities. If you've always wanted to publish that book, or reach a whole new audience, this is the session for you.

Creating a website to show your work is half of the battle, especially with social media sites like Facebook and Google+. Learn how to use popular technology to create amazing portfolios and interactive content to bring visitors back to your site.

There seems to be more bad information floating around regarding models releases than any other photo subject we know. Do I need a model release? Are there different types of model releases? If I got permission to photograph a house and it’s later sold, can I still use the photo? Can the bride and groom sign a release for their guests? Do I need a release with all that legal jargon, cause it scares the bejeezes out of my subjects? Is there a “universal” model release? What about model release apps? Is there a smart tip on getting strangers on the street to sign my release? This session will answer all of these questions and many, many more about proper releases.  And “real world” why you need them.

Dave’s portfolio images from his work with Sports Illustrated, Newsweek, ESPN, and Golf Digest will be presented along with a variety of Sports Action including his coverage of 12 Olympic Games, the Kentucky Derby, and the Masters. Practical information and discussion with the audience will help Sports Photographers turn the corner and become a greater presence in the Sports Action Photography market place.  My presentation is designed to inform, educate, and entertain. Attendee’s can become familiar with my work by visiting my website tutorial articles. Simply log on to www.daveblackphotography.com and click the Workshop at the Ranch page for in-depth instructional articles.