Matt Kloskowski draws a crowd in the NAPP Theater

Matt Kloskowski has a full-house of photographers and creatives learning about HDR in the NAPP Theater.

Calvin Hollywood’s Photoshop Freakshow Jam-Packed!

Standing room only for this first-time Photoshop World instructor from my hometown!

Photoshop World Day 2

Welcome to day 2! I know it’s early for those who had a great time at the After Party, but here is some inspiration from the great Vincent Versace currently teaching in 145A-B. This is my quote of the day:

“Impossible is an opinion. If you can imagine it you can do it.”

Photoshop World Day 1 Update

Just an update on classes from this morning. Dave Cross, Corey Barker and Bert Monroy kicked off today with some great topics and Bert even showcased a new piece of art!

Calvin Hollywood Shows Creative Looks

Calvin Hollywood showing Creative Looks in Photoshop CS6. Well attended and a fast paced course!

Download Your FREE Photoshop World Expo Pass

If you can’t attend Photoshop World all three days, don’t worry! You can still experience the excitement surrounding the world’s largest photography, lighting and Photoshop training conference!

If you live in Washington, DC or can make a day trip to the area, come join us at the Photoshop World Expo on Sunday, March 25 and Monday, March 26 at the Walter E. Washington Convention Center!

The Photoshop World Expo is the ultimate showcase of the hottest photography, lighting and Photoshop-related products and services offered by the industry’s biggest and most influential retailers!

You’ll have the chance to take advantage of illuminating bonus classes, exclusive product demos and special discounts on the latest books and DVDs at the Official Photoshop World/Peachpit Bookstore. You can even test your skills at a live photo shoot featuring various models, backdrops and themes-all professionally lit by Westcott.

Photoshop World Expo FREE Public Days

Sunday, March 25
1:00 – 6:00 pm

Monday, March 26
9:00 am – 1:00 pm

Click here to download your FREE Expo pass.

In addition, one-day conference passes are available. Simply stop by the Registration Counter at the Wal

Dave Cross’ Photoshop World DC 2012 Planning Assistant Available Now!

Photoshop World is just days away… And if you’re planning to experience the world’s best photography, lighting and Photoshop training but don’t know how to start devising your plan of attack, you’re in luck. Photoshop World instructor Dave Cross has once again created a helpful PDF that lets you pick your first and second choices.

How It Works:
Simply select a class from each pop-up menu to help you decide what class you want to attend for each time slot. Print out the page and once you get to the conference, check the signs for the room numbers and any last-minute changes.

Please note: While this doesn’t register you for the class (pre-registration is not required), it’ll help you plan out your days.

Click here to access Dave’s PSW DC 2012 Planner.

Don’t forget, you can also download our free PSW app. It not only lets you set up a schedule on your iPhone, iPad or Android phone, but offers pertinent information about the Photoshop World Expo and other PSW events.

Law Enforcement Training Day at Photoshop World Washington DC

If you work in law enforcement, you can now take part in a full day of training during Photoshop World Washington, DC…

Law Enforcement Training Day will be taking place at the Walter E. Washington Convention Center on Friday, March 23 from 8:30 am – 5:00 pm, you’ll join Adobe and leading digital forensics experts for an in-depth look at the subjects that will help you become more effective in using Photoshop and other digital tools for forensic investigations.

You’ll learn about:

- Image Verification — telling real images from manipulated images.
- Advanced camera technologies
- Photographic techniques
- Video, still and audio workflows for investigations
- Accurate image color capture and calibration
- Forensic artist use of Photoshop and more
- Speakers will be announced closer to the date.

Fees include:

- Full day of education
- Continental breakfast
- Lunch
- Afternoon snacks

Click here for more information and to register.

FOR THOSE INTERESTED IN ATTENDING PHOTOSHOP WORLD DC IN ADDITION TO THE ADOBE LAW ENFORCEMENT TRAINING DAY, PLEASE CONTACT KARLA SANFORD AT KSANFORD@KELBYMEDIAGROUP.COM FOR SPECIAL PRICING

The PSW Hashcaster Site Returns!

Photoshop World DC is just around the corner, which means that the PSW Hashcaster site is about to go live to help you constantly find the latest news!

There have been some great improvements to Hashcaster this year, including the ability to add video so all you video buffs out there, be sure to tag any Photoshop World videos you share with #PSW12 on Twitter so we can add them for all to see. Here’s a helpful guide to show you what Hashcaster is all about.

What is Hashcaster?
Hashcaster is a real-time Twitter curation platform setup to help you find the best content tweeted at Photoshop World and to help you easily identify and connect with top influencers.

Why you should use Hashcaster?
Keeping up with a fast trending hashtag on Twitter can be like drinking from a fire hose. It’s almost impossible to keep up with all those tweets, links, photos and videos generated by the thousands of attendees and non-attendees at an event. Hashcaster solves this problem by curating all this content into organized channels that you can view at anytime through the event’s Hashcaster web site.

However, Hashcaster doesn’t stop there. The Hashcaster platform continually monitors the hashtag Twitter stream to identify top influencers and contributors at the event, making it easier for you to connect with the who’s who.

Finally, you can become a top influencer yourself; the Hashcaster system evaluates each and every tweet in real-time to identify nuggets of knowledge and diamonds in the rough at PSW. One of those diamonds in the rough could be you!

How can I access Hashcaster?
You can access the Photoshop World Hashcaster site through your web browser, smartphone or tablet by visiting http://psw.hashcaster.com/home

How do I get my tweets, links, photos & videos on Hashcaster?
Hashcaster does all the work. You simply include the hashtag, #PSW12, in your tweets and the Hashcaster system looks after the rest. It’s that simple. Please note, we are still tracking the #PSW hashtag but a lot of non-Photoshop World attendees have been using it lately, so #PSW12 will be the event-related hashtag this year.

How do I become a Top Influencer on Hashcaster?
The Hashcaster system is continually evaluating the Twitter stream to determine who are the top influencers at any given time. This list of top influencers is literally updated with every new tweet. Becoming a top influencer depends on a whole range of factors that help the system identify those people that have the most positive impact on the hashtag community. Although there is no way to guarantee that you’ll become a top influencer, the following do’s and don’ts can help increase the likelihood that you’ll make the list.

Things that make you a positive contributor on Hashcaster.
• Tweet unique tweets with relevant content frequently.
• Get a story published on Hashcaster by tweeting high quality links to topical articles and blogs.
• Contribute photos or videos to Hashcaster.
• Retweet interesting and relevant tweets form other community members.
• Have a high Klout score.
• Have lots of followers in the hashtag community.

Things that make you a negative contributor on Hashcaster.
• Do not tweet out the same tweet over and over again.
• Do not tweet promotional links with little or no story content.
• Do not retweet every tweet in an attempt to increase you ranking.
• Do not use auto tweeting services that replicate your message across many user accounts. (this will get you blocked)
• Do not include profanity in your tweets (this will get you blocked)

Some final tips?
We have learned that people who share important event announcements and who tweet their experience (like quick tips that they learn in classes) not only become ranked contributors, but make lots of new friends along the way in the #PSW12 Twitterverse. Engage in the conversation (don’t be shy), don’t tweet anything you wouldn’t say in public, and support fellow Tweeps with generosity and good will.

Have fun!

So You Want To Be In Pictures?

If you’re looking to expand your creativity by shooting video, don’t miss our FREE “Fundamentals of DSLR Filmmaking” workshop at this year’s Photoshop World in Washington, DC.

Taking place on Friday, March 23 from 6:30 – 10:00 pm, the class will teach you the principles of filmmaking and how to capitalize on what humans crave when they watch films—stories. Taught by Jeff Medford and Ross Hockrow, you’ll learn how to tap into the minds and hearts of people everywhere and satisfy their innate desire to hear stories.

This session, part of Get In Motion Tour, will teach you the building blocks of stories, the structure of stories, different storytelling techniques, and how to build stories on a timeline by editing it all with Adobe Premiere Pro.

In the process, you’ll master fundamental filmmaking techniques, including finding the right gear and learning how to use it to make successful, profitable films that will launch you into new and untapped income streams.

See you in DC!

Please note: This seminar is free to all current NAPP members and registered Photoshop World attendees. No registration or reservation is required to participate.