This morning, Photoshop World Las Vegas 2010 kicked off with a bang! The NAPP Photoshop Guys came on stage in Kiss-style costumes and makeup and played a song with lyrics they wrote to the music of “I Wanna Rock and Roll All Night”; instead, it was “I wanna Photoshop all night, and retouch every day”. The guys played tight, the song and the sound mix sounded good. Fun stuff!
Afterward, Scott Kelby came back on stage (in his regular attire) and introduced John Loiacono, known as “Johnny L”, the senior vice president and general manager of Adobe’s Digital Media Solutions Business Unit and creative department.
Johnny did his act as an illusionist, pulling off a magic trick complete with a disappearing girl, and then introduced some new Photoshop technologies with the help of Adobe fellows Russel Brown and Terry White.
Following the opening ceremony and keynote, the first seminar sessions were well attended including Matt K. and RC Conception’s Lightroom presentations.
The Expo is now open and I’m headed down to the trade show floor to meet the folks and check out all the cool new tech. Check back today for another update!
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Nat Coalson is a travel photographer, teacher and writer based in Denver. He is the author of two Lightroom books including Lightroom 3: Streamlining your Digital Photography Process, published by Wiley in 2010. For more information and to see Nat’s work visit www.NatCoalson.com, or find him on Facebook and Twitter.
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